Uol.com.br SEO Issues, Traffic and Optimization Tips for Uol.com.br

Uol.com.br

June, 19 2018 01:46:20 AM

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Search Engine Optimization

Title Tag

UOL - O melhor conteúdo
Length: 23 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

UOL, a maior empresa brasileira de conteúdo, serviços digitais e tecnologia com vários canais de jornalismo e diversas soluções para você ou seu negócio.
Length: 153 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

esporte, jornais, revistas, biblioteca, folha online, folha.com, classificados, compras, computador, corpo, saúde, moda, carros, cinema, crianças, diversão, arte, economia, educação, internet, jogos, novelas, rádio, tv, tempo, mapas, trânsito, últimas notícias, viagem, jornalismo, informação, notícia, cultura, entretenimento, lazer, opinião, análise, internet, televisão, fotografia, imagem, som, áudio, vídeo, fotos, tecnologia, gay, vestibular, empregos, humor, música

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
15	66	2	0	0	0

<H1> UOL - O melhor conteúdo </H1>
<H1> Kane, em cima da hora </H1>
<H1> Com golaço e 2 de Lukaku, Bélgica fura retranca e bate Panamá </H1>
<H1> notícias </H1>
<H1> Ranking por modelo Fiat coloca 4 carros entre os 7 mais vendidos da 1ª quinzena de junho </H1>
<H1> entretê </H1>
<H1> Um cabra feminino Jesuíta: 'Masculino e feminino não são únicos caminhos' Ator fala sobre sexualidade e lembra na ficção a relação com o pai delegado </H1>
<H1> universa </H1>
<H1> VivaBem </H1>
<H1> esporte </H1>
<H1> Havia "total falta de controle" Após 19 meses, Fiba revoga suspensão da Confederação Brasileira de Basquete </H1>
<H1> mais lidas </H1>
<H1> você viu? </H1>
<H1> UOL host </H1>
<H1> UOL segurança digital </H1>
<H2> Árbitro de vídeo ajuda, Suécia bate a Coreia e pressiona a Alemanha </H2>
<H2> CBF questiona árbitro de vídeo e prepara reclamação na Fifa </H2>
<H2> Presidente da CBF é isolado pela cúpula do futebol mundial </H2>
<H2> Temer vai a Roraima inspecionar postos para refugiados </H2>
<H2> Para russas, vídeo de brasileiros foi brincadeira de mau gosto </H2>
<H2> Nenhum estado teve queda prometida do diesel </H2>
<H2> Maior sonho dela era ser atriz, diz pai de menina de 12 anos encontrada morta </H2>
<H2> Falei de fechar Congresso há 20 anos, diz Bolsonaro </H2>
<H2> Roque, assistente de Silvio, passa mal e é internado na UTI </H2>
<H2> Sandra Bullock revela por que se nega a fazer cenas de sexo </H2>
<H2> Escombros no Iraque ainda têm explosivos e restos humanos </H2>
<H2> Hierro banca De Gea goleiro titular da Espanha após falha: 'É preciso dar confiança' </H2>
<H2> Técnico confirma expulsão de atacante que se recusou a jogar em partida de estreia </H2>
<H2> Neymar posta foto cuidando do pé direito após ser 'caçado' na estreia do Brasil </H2>
<H2> Amigo de CR7 posta foto e reforça tese de referência a Messi em comemoração </H2>
<H2> Neymar pai muda plano, adota roteiro original e vai para hotel da seleção para apoiar o filho </H2>
<H2> Busto de CR7 mudou a pedido da família: 'Não era a cara dele' </H2>
<H2> Barney: Não sei a seleção, mas Fernanda Gentil já é campeã </H2>
<H2> Após recusa de goleiro muçulmano, cervejaria muda prêmio da Copa </H2>
<H2> Brasileiros recebem refugiados em casa para ver a seleção </H2>
<H2> Terremoto no Japão 'Acordei atordoado, tudo balançava', diz brasileiro Tremor em Osaka deixou três mortos e centenas de feridos </H2>
<H2> R$ 7,5 milhões Decolar é multada por práticas abusivas contra consumidor </H2>
<H2> Maior diferença racial do país Negro tem 17 vezes mais chance de ser morto em AL do que branco </H2>
<H2> Confira a lista Anvisa suspende lotes de fralda Huggies da Mônica Fabricante não comprovou à Anvisa realização de testes </H2>
<H2> Pesquisa encomendada PSDB quer entender por que Alckmin não decola em São Paulo </H2>
<H2> Pais e crianças separados à força Filhos de imigrantes são mantidos em gaiolas na fronteira dos EUA </H2>
<H2> Seu bolso Banco digital é mais barato, mas pode ser difícil resolver problemas </H2>
<H2> 230 imagens Livro mostra em fotos transformações do Porto de Santos </H2>
<H2> Atriz de Melrose Place Heather Locklear é internada por ameaçar dar tiro em si mesma </H2>
<H2> Comunidade discriminada ONU pede ação urgente para erradicar violência contra LGTBs </H2>
<H2> Ganha a vida com palestras e shows Derico prefere show em shopping a reality de Gugu Ex-músico da banda de Jô Soares não gostou do cachê de R$ 5 mil </H2>
<H2> Reproduz HQ Heitor Dhalia busca fidelidade total em Tungstênio </H2>
<H2> Amandla Stenberg Atriz de Jogos Vorazes revela ser gay: "Orgulhosa!" </H2>
<H2> Novela bíblica Jesus Doente, ator busca pastor e ganha papel na Record Rodrigo Andrade, ex-Globo, fala da sina no exterior até ser contratado </H2>
<H2> Faz 34 anos Aniversariante do dia, Fê Souza conta o que quer para sua vida </H2>
<H2> Acusada de sabotagem Clarinetista processa namorada que se passou por ele </H2>
<H2> Assista ao vídeo Paul McCartney canta no casório do sobrinho, e a pista vai à loucura </H2>
<H2> Troca de declarações Maisa Silva comemora 7 meses de namoro com Nicholas Arashiro </H2>
<H2> Clube UOL Ganhe 20% de desconto nas Rosas Encantadas </H2>
<H2> Durante foto com fã Jason Momoa dá melhor resposta para marido ciumento </H2>
<H2> Na NFL Salário menor que mascote: líder de torcida processa time </H2>
<H2> À espera de um filho Ensaios com casais na fila da adoção registram "gravidez invisível" </H2>
<H2> Cantor pop Timberlake se declara para o filho: Todo o dia uma descoberta </H2>
<H2> "Papel como mãe" John Legend clica Chrissy Teigen extraindo leite materno </H2>
<H2> Na Alemanha Noivos se casam na corda bamba a 14 metros do chão </H2>
<H2> Nova defesa Kim Kardashian faz apelo pela libertação de mais um detento </H2>
<H2> Na sobrancelha Britânica tem alergia grave após fazer pigmentação </H2>
<H2> Tem pesadelo? Cientistas criam técnica para tratar problema em adultos </H2>
<H2> É o que diz estudo Cérebro faz você crer que terá mais energia com comida gordurosa </H2>
<H2> Saiba determinar a quantidade De quanta proteína nosso corpo precisa para funcionar melhor? </H2>
<H2> Preparação é essencial Tríade da mulher atleta: evite o problema que prejudica a saúde </H2>
<H2> Após sondar Cuca e Felipão Sporting oficializa Mihajlovic como treinador Clube português fechou contrato com o sérvio até junho de 2021 </H2>
<H2> Entorse no tornozelo D'Alessandro tem volta aos treinos programada e abre dúvida no Inter </H2>
<H2> Para mulheres com hiperandrogenismo Bicampeã olímpica vai à Justiça contra regra que limita testosterona </H2>
<H2> Vai-vém 9 negociações fechadas no Brasil durante a Copa Rodrygo fecha com Real; Fernando, do Palmeiras, com o Shakhtar </H2>
<H2> Fugiu após atropelamento Jogador do Huracán é acusado de dirigir bêbado e matar mulher </H2>
<H2> MMA Brasileiro sugere desafio contra academia de McGregor no Bellator </H2>
<H2> "Invadiu" luta Americana impede Ronda de ser campeã da WWE </H2>
<H2> Essa doeu! Jogador de futebol canadense 'apaga' invasor seminu </H2>
<H2> 2ª melhor do Brasileiro Fla se acertou com zaga de 20 anos, o que desafia veteranos </H2>
<H2> Disputa de posições Quem vai concorrer com nova dupla gringa do Atlético-MG </H2>
<H2> 1 Vídeo machista de brasileiros contra estrangeira gera revolta Na gravação, uma mulher, que aparentemente não entende português, é constrangida por torcedores do Brasil </H2>
<H2> 2 VAR analisou, e Fifa vê acerto em lances de Brasil x Suíça </H2>
<H2> 3 Na TV, Bonner é questionado sobre sua "separação" do São Paulo </H2>
<H2> 4 Com golaço e 2 de Lukaku, Bélgica fura retranca e bate Panamá </H2>
<H2> 5 Zagueiro suíço posta foto puxando Neymar e celebra: 'Parou aqui' </H2>
<H3> Acompanhe as principais notícias sobre a Copa do Mundo </H3>
<H3> Jogos do dia </H3>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

UOL - O melhor conteúdo

uol.com.br/

UOL, a maior empresa brasileira de conteúdo, serviços digitais e tecnologia com vários canais de jornalismo e diversas soluções para você ou seu negócio.

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 146 images on this web page

1 ALT attributes are empty or missing.

https://www.facebook.com/tr?id=1425099884432564&ev=NoScript

Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

para21
pÁgina12
Últimas11
principal11
notÍcias11
copa8
nÃo7
mais7
apÓs7
jogos6
sobre6
contra6
crie5
melhor5
foto4

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
para	21
pÁgina	12
Últimas	11
principal	11
notÍcias	11
copa	8
nÃo	7
mais	7
apÓs	7
jogos	6
sobre	6
contra	6
crie	5
melhor	5
foto	4

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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 5.08%

Text content size	14882 bytes
Total HTML size	292857 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Something went wrong!

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

Yes your domain IP 200.221.2.45 redirected to uol.com.br

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://uol.com.br/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://uol.com.br/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: Not Available

Created Date: Not Available

Updated Date: Not Available

Expiry Date: Not Available

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

% Copyright (c) Nic.br
% The use of the data below is only permitted as described in
% full by the terms of use at https://registro.br/termo/en.html ,
% being prohibited its distribution, commercialization or
% reproduction, in particular, to use it for advertising or
% any similar purpose.
% 2018-06-18T17:16:52-03:00
domain: uol.com.br
owner: Universo Online S.A.
owner-c: CAU12
admin-c: CAU12
tech-c: CTU6
billing-c: CCU10
nserver: eliot.uol.com.br 200.221.11.98
nsstat: 20180613 AA
nslastaa: 20180613
nserver: borges.uol.com.br 200.147.255.105
nsstat: 20180613 AA
nslastaa: 20180613
nserver: charles.uol.com.br 200.147.38.8
nsstat: 20180613 AA
nslastaa: 20180613
created: 19960424 #7137
changed: 20170106
expires: 20230424
status: published
nic-hdl-br: CAU12
person: Contato Administrativo - UOL
created: 20031202
changed: 20170106
nic-hdl-br: CCU10
person: Contato de Cobranca - UOL
created: 20031202
changed: 20170112
nic-hdl-br: CTU6
person: Contato Tecnico - UOL
created: 20031202
changed: 20170106
% Security and mail abuse issues should also be addressed to
% cert.br, http://www.cert.br/ , respectivelly to [email protected]
% and [email protected]
%
% whois.registro.br accepts only direct match queries. Types
% of queries are: domain (.br), registrant (tax ID), ticket,
% provider, contact handle (ID), CIDR block, IP and ASN.

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WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Indexed Pages

Indexed pages in search engines

0 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

11,687 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://uol.com.br
Length: 3 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

286 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

2.59 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Uol.com.br desktop website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Language

Oh no, you have not declared your language
Declared Language: Unknown

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
uol.com	Already Registered
uol.net	Already Registered
uol.org	Already Registered
uol.biz	Already Registered
uol.io	Already Registered

Typo Availability

Domains (TLD)	Status
yol.br	Query Failed
hol.br	Query Failed
jol.br	Query Failed
kol.br	Query Failed
iol.br	Query Failed

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

Technologies

Server IP

Server IP	Server Location	Service Provider
200.147.35.149	Brazil	Universo Online S.A.

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Visitors

Estimated Worth

$13,177,152 USD

Just a estimated worth of your website based on Alexa Rank.

Traffic Rank

175th most visited website in the World.

A low rank means that your website gets a lot of visitors.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Visitors Localization

Link Analysis

In-Page Links

We found a total of 0 links including both internal & external links of your site

Anchor	Type	Follow

While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

Uol.com.br

Search Engine Optimization

Title Tag

Meta Description

Meta Keywords

Headings

Google Preview

Alt Attribute

Keywords Cloud

Keyword Consistency

Text/HTML Ratio

GZIP compression

WWW Resolve

IP Canonicalization

XML Sitemap

Robots.txt

URL Rewrite

Underscores in the URLs

Embedded Objects

Iframe

Domain Registration

WHOIS Data

Indexed Pages

Backlinks Counter

Usability

URL

Favicon

Custom 404 Page

Page Size

Load Time

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Language

Domain Availability

Typo Availability

Email Privacy

Safe Browsing

Mobile

Mobile Friendliness

Mobile View

Mobile Compatibility

PageSpeed Insights (Mobile)

Technologies

Server IP

Speed Tips

Analytics

W3C Validity

Doc Type

Encoding

Social

Social Data

Visitors

Estimated Worth

Traffic Rank

Visitors Localization

Link Analysis

In-Page Links

Broken Links

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